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Media centre /
Press releaseBRITONS MORE FINANCIALLY AWARE AS CHALLENGING ECONOMIC ENVIRONMENT ENCOURAGES CONTROL24 August 2009 Nearly two-thirds (63%) of the population are more aware of their finances and are making an increased effort to look after their accounts as a result of the credit crunch, according to new research released today by NS&I (National Savings and Investments). Almost half (48%) of these people, who are focusing more attention on their finances, state now that they know exactly how much money they have in all of their accounts. This is true for nearly half (46%) of the total population. A further third (33%) know roughly how much money they have in their bank account and in savings, give or take £50. Whether people know exactly what their financial situation is seems to be affected by both age and gender. Older age groups are more likely to be sure of their financial state of affairs with 60% of over 65 year-olds sure of the exact amounts in their current and savings accounts compared to 38% of the 16-24 age group and 41% of 25–34 year-olds. Women are more likely to know their precise financial circumstances, with half (50%) sure of exact amounts compared to over two fifths (41%) of men. Married and co-habiting people are more money-savvy with 45% confident of the figures compared to 39% of singletons, perhaps as the more careful female attitude rubs off on their partners. In fact, more than a quarter (26%) of men state that their partner looks after their money, while only 19% of women put the financial reins in their partner’s hands. It seems that often when relationships break up a lot of attention is focused on assets, perhaps this explains why 56% of those divorced, widowed or separated know exactly what money they have in their accounts. Interestingly children seem to have a negative effect on people’s awareness; 41% people who have children are confident of their exact financial circumstances, compared to 48% of those without. The new NS&I research also suggests that location may impact on financial awareness. Of those surveyed:
Dax Harkins, senior savings strategist, NS&I explains: “To be in control of your finances it’s really important to keep track of your money and to make sure that it is invested in a savings account which suits your individual needs. Setting aside a few minutes a week is all it takes to review your money situation. From this point you can assess your incomings and outgoings, identify opportunities for savings and make your money work as hard for you as possible.” There are, of course, those people that choose to ignore keeping track of their finances. More than a third of people (36%) care just a little about their finances and do just enough to get by. One-fifth (20%) of those surveyed feel that so long as they’ve got regular money coming into their current account they don’t need to worry about it too much. And just under a fifth (17%) ignore their finances and hope they will be okay rather than spending time worrying. Nearly a fifth (19%) of the population say they don’t have time to manage their finances properly. Notes to Editors *The survey, which questioned people about their financial habits, was carried about by TNS in June 2009 among 1002 GB adults aged 16+. About NS&I
Media team The numbers below are for media use only. Customers wishing to contact NS&I can find details here.
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