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Press releaseNS&I APPOINTS CST ADVERTISING, OMD UK, KITCATT NOHR AND PTARMIGAN31 January 2008NS&I (National Savings and Investments), the government-backed savings provider, has today announced the appointment of CST Advertising, OMD UK, Kitcatt Nohr and Ptarmigan for one year with the option to extend to five years. This follows a statutory review of NS&I’s marketing and media agencies. NS&I drew up shortlists and managed the tender with the COI (Central Office for Information). CST Advertising has been re-appointed and will provide strategic advertising and communications services. OMD UK has been re-appointed and will manage the majority of the media activity, alongside Ptarmigan who has been re-appointed to manage specialist financial and trade media buying and Kitcatt Nohr has been appointed to provide direct marketing and direct response services. The role of NS&I is to provide cost-effective financing to the Treasury by reducing the cost to the taxpayer of government borrowing whilst offering good value to customers. It operates in the same markets as major banks and building societies in the retail financial services sector. Currently, there is over £83 billion invested in NS&I by 27 million customers. ENDS Notes to Editors
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