Media centre /
Press release
NS&I ANNOUNCES MEDIA PLANNING AND BUYING TENDER
19 September 2007
NS&I (National Savings and Investments) has today put its contract for media strategy, planning and buying services out to statutory tender. An advertisement will appear in the OJEU (Official Journal of the European Union) on Wednesday 19 September 2007.
The OJEU notice invites potential and prospective bidders to apply for a five year contract. The successful agency will be required to work closely with NS&I’s above and below the line agencies.
The required service includes, but is not limited to:
• Media strategy – integrated across offline, online media, ‘out of home’
• Media planning
• Media buying – including TV, press, radio, online and new media
• Search engine marketing
• Online affiliates
NS&I is committed to developing long-term relationships with agencies that are able to demonstrate their ability to work in a collaborative environment. Therefore, agencies may bid for the provision of all or part of these services, either as a single entity or in partnership with other suppliers.
Tim Mack, NS&I’s Head of Marketing and Communications stated:
“Our recent work has proved extremely successful at reaching new and existing customers and has led to record sales. We are looking for agencies that can build on this success and help deliver our new five-year strategy.
“The media planning and buying tender will be followed shortly by five year statutory tenders for advertising and direct response marketing. NS&I are currently drawing up shortlists in conjunction with the Central Office of Information (COI).”
ENDS
Notes to Editors
The successful agency will help to deliver NS&I’s new five-year strategy - ‘NS&I adding value’ which includes raising the profile of the NS&I brand and the improvements to its products and services while reducing the focus on Premium Bonds for the business as a whole.
NS&I
NS&I, established in 1861, is a government department and an executive agency of the Chancellor of the Exchequer. It is one of the UK’s largest retail savings and investment organisations with invested assets of over £80 billion from 27 million customers.
It offers a range of savings products through a network of 14,300 Post Office branches (and from 1 November 2007 WHSmith), over the telephone, internet, and post and by standing order. All products offer 100% security because they are backed by HM Treasury. For further information please view www.nsandi.com
The tender process
An OJEU (Official Journal of the European Union) will be published shortly, with interested companies asked to respond by 26 October 2007. As a government department, NS&I is required to operate a strict procurement process. The notice to tender will be available from 19 September 2007 on the OJEU website http://ted.europa.eu/Exec?DataFlow=ShowPage.dfl&Template=TED/N_one_result_detail_curr.htm&docnumber=220489-2007&docId=220489-2007&StatLang=EN
The OJEU notice states that NS&I seek to procure an agency to provide media planning and buying services and this would be for a five-year period.
The Central Office of Information (COI)
The Central Office of Information (COI) is the centre of marketing and communications excellence for government. COI provides consultancy, procurement and project management in every area of communications and strives to achieve best value for government in each of its service groups.
Media team
NS&I has a number of spokespeople available for interviews and our experienced radio team is available via our ISDN line: 020 7602 4522.
The numbers below are for media use only.
Customers
wishing to contact NS&I can find details here.
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