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Media centre /
Press releaseBRITAIN'S SECRET SAVINGS SOCIETY REVEALED11 December 2002The traditional reputation of the British as reserved and private has been reaffirmed by research into savings habits from National Savings and Investments (NS&I). The research has revealed that nearly a quarter (24%) of those married or cohabiting don't tell their partner or spouse how much money they have saved. Those in East Anglia (84%) are the most likely to share information about the amount they have saved with their partners, while those in the North West (68%) are the least likely. (See Notes to Editors) Keeping it from the family Out in the cold Explaining the trend "What is gained from silence is the ability to maintain the illusion of savings as something 'apart'. Therefore, only those who are closest to us and who can be trusted, for instance a spouse, will have any idea of the level of savings we have." Prudent investment "Privacy about their savings is obviously very important to savers, as is the security of those savings. Only NS&I offer 100% security, thanks to our HM Treasury backing." NS&I offer a distinct range of savings and investments products to suit many people, and aim to be the first port of call for anybody with money to save or invest. For information on how to save with National Savings and Investments call 0845 964 5000, log on to www.nsandi.com or pick up leaflets in any branch of the post office. ENDS Notes to Editors1. The National Savings and Investments survey was conducted by Taylor Nelson Sofres via OMNIMAS between August 2-6 2002 as part of our ongoing research into saving and investment habits. The sample size was 2,172 adults. Question posed: Who knows the amount you have saved?
2. National Savings and Investments is one of the largest savings organisations in the UK, offering a range of savings and investments products to 30 million customers 3. All products offer 100% security, because they are backed by HM Treasury. 4. Further information and digital images are available from the NS&I Media Team. An ISDN line is available for interviews. NS&I Press Office
Media team The numbers below are for media use only. Customers wishing to contact NS&I can find details here.
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